Fred Update
Google Fred was a collection of strange Google Search updates which occurred in March 2017. The name was given to these updates amusingly by Gary Illyes, webmaster trends specialist at Google. Illyes wrote that from now on every Google Search update will be called Fred until mentioned otherwise. Google Fred had a big effect on the Google rankings of websites worldwide. Initially most SEO news websites reported that Google Fred looked at the quality of websites, however, Illyes eventually stated that Google Fred was not just one update but several different updates. The majority of the websites affected had one (or more) of the following: An particularly big existence of ads Content (usually in blog form) on all kinds of issues made for ranking requirements Content has ads or online links pass on during, and the excellent of content is far below industry-specific sites Misleading ads (looks like a download or play button to trick someone into clicking) Lean